While content changes in terms of the moves and conventions of a genre, a transformation does not change the exact meaning. We even reflected back to the online lesson videos of Disney artists painting trees. While the mediums they used and the way they perceived the trees shifted through each artist, they were--in essence--still drawing the same tree.
This goes for any genre. While I think about my WP3 pitch (the YouTube video), I watched many genres. These varied from makeup tutorials to rants to challenges. What they speak about and the audience they target may have changed but it still has the elements that create the YouTube video genre.
While the concepts of keeping the essence may still be difficult, I intend to become a better reader, by reading like a writer. Thanks Mike Bunn!
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